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Return to Virginia Business - March 2003

Prayer for the coalfields
As coal declines, the Southwest struggles to reinvent itself with telecom and tourism

by Peter Galuszka
Virginia Business
March 2003

Related Story:
- Virginia coal's tough new competition

“Dear God,” says Bobby Shane Breeding as he stands, head bowed, just past an air lock at the Knox Creek Coal Corp. mine shaft. “Please protect our miners, our families and our visitors for your service,” says Breeding, the mine superintendent who goes by “Shane” and is a short, trim man of 36. With that, four of us clamber into a small rail car, called a “man trip,” for the 45-minute ride that will take us nearly five miles and 400 feet down into a mountain near Red Ash in Tazewell County. The journey is not pleasant. I sit cramped in the vehicle’s box-like metal cage with a roof to protect against cave-ins. My borrowed rescue gear and battery pack for my headlamp dig into my kidneys. I fight claustrophobia as the carrier clatters down the sloping grade deeper into the narrow tunnel. This is “low coal” country where geological quirks make coal seams and passageways not usually taller than 48 inches. Thirty inches is more typical. The seams tend to be saturated with explosive methane which makes mining Southwest Virginia coal cramped, dirty and dangerous.

The ride finally over, I crouch low in the pillar- and post-passageways, knocking my helmet against the rocky ceiling. There is little light but lots of noise. A continuous mining machine attacks the coal seam with 120 super-hard carbide bits that whiz in a circle. Sparks flash as the bits rip and scream against the side of the mountain. A water spray and lots of air prevent gas explosions. Shuttle cars move in. On each trip, they scoop up 15 tons of coal that soon scoot to the surface on a 6,000-yard-long conveyor belt.

The nine miners in our area go about their jobs in a monk-like silence. Bending low in the tight spaces, they can last through entire 10- hour shifts speaking only a few words. When they do converse, it’s usually with a sardonic wit and machismo that mocks the dangers of the job. Coal mining is one of the most deadly jobs around. From 1953 to last year, 324 Virginia miners have been lost in accidents. Others have lost legs or arms to the heavy equipment that moves around as if in a strange ballet. Shane’s helmet has a decal of a viper, fangs flashing, warning to “Be alert. The third hour can bite you.” He says studies have shown that the third hour on a shift is the most dangerous.

So, why do they do it? Money for one reason. Journeymen miners at Knox Creek, owned by Richmond-based Massey Energy Co., typically make $55,000 a year. That’s pretty good for the remote hills and hollers of Southwest Virginia and enough to buy a large house and a bass boat. There’s a certain pride to being a miner. And, Virginia coal is some of the best in the world, having some of the highest heat values and lowest sulfur levels, making it a favorite of electric utilities trying to limit air pollution. Its steel-making properties once were so desirable that Japanese mills paid top dollar to import it through Norfolk.

Yet coal and the boom and bust economic culture that it has brought to Southwest Virginia are in the midst of a slow decline. The easiest and cheapest seams to mine are gone. Tough competition from Australia, China and Indonesia has kept prices too low to justify the extra expense of extracting many of the thin seams of Virginia coal. A once-huge customer, the integrated U.S. steel industry that makes steel in blast furnaces, has largely gone offshore, replaced by rolling mills that merely melt down scrap. Coal production in the Old Dominion has dropped from an all-time high of 46 million tons in 1990 to 23 million tons in 2001, the lowest level since 1954.

The handwriting’s been clear since the late 1980s, when more than 12,800 people were employed in coal mining in Virginia. Only about 5,000 are in the industry today, in part because of bad markets. Plus, mechanization means fewer miners can produce more. Coal operators such as Westmoreland, United Creek and Island Creek have vanished by mergers or by simply shutting down their operations. Even Pittston, one of the biggest coal companies in Virginia, is now unloading its coal properties and shedding about 900 coal jobs. Only Consol Energy based near Pittsburgh, Pa., and Massey Energy, plus a few others, still maintain operations.

Up on the surface, coalfield folk are trying to reinvent themselves. It’s not an easy process because of the region’s remoteness and lack of an efficient road system. Regional leaders are pushing to retrain the work force of about 85,000 in such areas as computer technology and telecommunications. But doing so usually just ends up with jobs at telephone call centers that pay much less than coal did. The region snared several new state and federal prisons, but that’s really just a form of a government subsidy. Bright spots are a ready and hard-working labor force and other attributes that might build up a strong tourism industry. Unemployment ranges from a fairly normal low of 4 percent to higher than 10 percent in places such as Dickenson County — about the worst in the Old Dominion.

With the lack of jobs, many young people leave the region as soon as they can, although this is not a new phenomenon. “When you graduate from high school around here, they just give you a bus ticket,” says Pat Daniels who grew up near Grundy and left for Ohio shortly after she got her diploma. Missing the area, she returned to Buchanan County 15 years ago and runs a ramshackle clothing consignment shop, called the Miner’s Friend, on U.S. 460 near Grundy. One advocate of keeping young people at home is bluegrass music patriarch “Dr.” Ralph Stanley, leader of the renowned Clinch Mountain Boys. The band won new national popularity in 2000 by providing some of the soundtrack for the hit movie “O Brother Where Art Thou?” A Dickenson County native and resident, Stanley served on the county school board in the early 1990s and keeps up with civic affairs. “I’ve thought about this problem for years,” says Stanley. “When young people can’t make a living, they are hard to keep.” One solution, he says, is tourism. Completing the Coal-fields Expressway, a new, four-lane highway from Beckley, W.Va., to an area near Pound in western Dickenson County, might pull in more visitors. “There’s talk in (the town of) Clintwood of putting up a museum in honor of me. Along with the scenery around here, well, that might be something to see.”

One big plus for the region, says Frank Kilgore, a lawyer in St. Paul, is the tough-minded, hard-working temperament of the labor force. So self-disciplined are local workers that absenteeism in coalfield jobs is 1 percent compared to 6 percent nationally. The job turnover rate is a tiny 1/2 of 1 percent, he says. Kilgore has made a career of standing up against big coal interests. In the 1970s, for example, he was an activist for stricter state rules against renegade strip miners and lobbied for a 1977 federal law that mandated that surface mines be reclaimed after the coal had been extracted. At that time, many hills were left pockmarked by ugly brown gashes and streams were polluted from the untended mine runoff. Kilgore also defended miners arrested during strikes. He handled more than 1,600 cases during job actions against Pittston in 1989. Strikes, he says, are devastating for the local economy. “We cannot afford such a fight anymore. It would just kill the union and the companies.”

He sees bright opportunities with new educational facilities and tourism. The six-year-old Appalachian School of Law in Buchanan County, he says, has created so many jobs that Grundy, the county seat nearby, is experiencing a rare housing shortage. The University of Virginia College of Wise has expanded, adding to the mix in Wise County. And, the Clinch River Valley has opportunities for eco-tourism since it has 13 rare and endangered plant and animal species. “It’s the biological hot spot in the continental U.S.,” Kilgore says. Only Hawaii has more diversity.”

The command center in reviving coalfields’ economy is on the first floor of a small, modern building in an industrial park outside of Lebanon. Inside is the headquarters of the Virginia Coalfields Economic Development Authority, founded in 1988. It’s been trying to lure new services and manufacturing industries in Lee, Scott, Wise, Buchanan and Tazewell counties and the city of Norton. From there, the authority markets the region and helps launch new businesses with low-interest and low-tax bonds, loans and grants. Some of its funds come from a coal severance tax that coal companies pay and from the Virginia Tobacco Indemnification and Community Revitalization Commission, which helps distribute the state’s share of a legal settlement from four major cigarette companies to areas in Virginia that grow tobacco, including the Southwest.

The goal is to bring in more diverse industries to take up the slack as coal declines and to make it easy for companies to locate in coal country. The authority helps erect industrial parks and shell buildings for such uses as call centers and renovated public and privately-owned buildings — an effort that didn’t really exist in any meaningful way before the authority was created. “In 1988, we had one regional industrial park,” says Charles S. Yates, authority executive director. “Now we have 12 industrial parks.” Only one is still empty.

The authority can boast of some successes with big telecommunications and information technology companies including Travelocity.com, a Web-based travel company, Verizon Directory Assistance and VeriSign, a Web domain registrar. Ten such call centers are now in the area and Verizon just announced another near the city of Wise. The authority also helped land a wheel covering factory owned by Alcoa and Swedish-owned foam mattress maker Tempur-Pedic, among others. Plus, the authority played significant roles in locating three state prisons and one new federal penitentiary in the area.

One big problem, however, is that there’s still a long way to go to make up for the loss of mining jobs. Since 1988, mining has lost more than 6,200 positions, but over the same period the service sector has added only 4,011 more, with up to 200 more new jobs expected with the recently-announced Verizon call center in Wise. Manufacturing is a tougher nut to crack. The area has added only 200 more manufacturing jobs for the period.

Another issue is that call center jobs don’t pay nearly as much as mining jobs did. Starting salaries are about $18,000 a year — at least $15,000 a year less than starting mining salaries. Authority statistics do show that the annual payroll for services is now $2.4 million more than from mining. But back in 1988, mining’s payroll was much more than that from services — $277 million. With the economic downturn, many isolated and economically-depressed regions throughout the U.S. are jumping over each other to snare call centers. And, says Yates, “Call centers are not going to bring diversity alone.”

The city of Norton, which has several call centers, nabbed one of them after a year-long effort that involved renovating a blighted downtown hotel and lots of tricky financing. The Norton Hotel, a six-story, red brick building with lots of flourishes such as a tiled lobby, was built in 1921 to handle passengers from a then-busy railroad station across the street. Period advertisements from the Norfolk & Western Railway proclaimed to east-west passengers that they no longer needed to stop in Roanoke or Cincinnati on their journeys to overnight in a decent spot. But over the years, rail and coal declined and so did the building.

By the late 1980s, engineers told city officials that the building was structurally unsound. But rather than tear it down, the city launched an effort to renovate the building in phases, gutting it and buttressing its foundations, says Assistant City Manager Fred Ramey. “It took six months just to get the elevator going,” he says. All in all, it cost about $2.8 million, including grants from the Coalfield Authority to finish the project.

Today, newlyweds rent the tiled lobby for receptions, and the building has attracted new tenants. The top two floors are now occupied by a call center operated by Logisticare, an Atlanta-based health services company which consolidated its Virginia operations at the Norton location, expanding its Virginia work force from 60 to 100. On one recent afternoon, workers were busy installing computer monitors along rows of desks. A flashing sign on an exposed-brick wall told employees the status of incoming telephone calls. Logisticare handles Medicaid contracts from the states of Virginia and Delaware. When Medicaid recipients need such services as ambulances or taxis, they call the center where operators make arrangements.

While the hotel is an attraction, a bigger one was the work force, says John Shermyen, chairman and CEO of Logisticare. “The hotel was a perfect project and I took a personal interest in it,” he says. “They were attempting what I think is a great way to recycle resources.” Of his firm’s 27 operating sites, including five network centers that includes Norton, “it’s the prettiest one.” But that wasn’t the major reason for picking Norton, Shermyen says. Community colleges in the Southwest region began offering more courses in telecommunications work and call centers. And, workers from small towns and the countryside want to stay in the area and not move out. “That was important to us, to have a highly-skilled and loyal work force.”

Despite such bright spots, however, the coalfields are plagued with problems that usually don’t beset other areas. The terrain is made up of steep, up and down slopes, rather than rolling hills. Car travel takes much longer than in other areas, saddling residents with a feeling of isolation. When it comes to emergency services, such isolation can be dangerous.

A case in point is the Dickenson County Medical Center in Clintwood. On a Friday afternoon in December, the hospital — the only emergency treatment center for miles — abruptly shut down because of the bankruptcy of its parent firm, Ohio-based RX Medical Service. Not only did 200 people lose their jobs, but a sign was posted on the front doors. It directed emergency patients to other hospitals in Norton, Grundy or Big Stone Gap, each at least an extra 30-minute-drive away. The hospital remains closed.

Mountain folk are used to hardship, however. In some ways, coal’s demise may not be a bad thing. When the Industrial Revolution finally came to the jagged hills in the late 1800s, hucksters from big cities started picking up mineral rights on the cheap from gullible mountain folk. Coal brought railroads, banks and stores. While some got rich, a lot didn’t because most of the wealth was hauled away thanks to one-sided rights agreements. “Back in the 1890s, companies from Pennsylvania paid five-cents-an-acre for mineral rights. If they had been charged royalties on all of that oil and gas coming out of here, this place could have the best school system in the U.S.,” says Charles White, dean at the New River Valley Community College in Dublin. His father was a coal miner.

Coalfield residents have been shortchanged in other ways. They endured the ecological ravages of “shoot and scoot” strip miners who often would rip up land for coal to within five feet of their houses, at least until new federal laws got tougher. Besides mine fatalities, there were instances of “black lung” sicknesses that miners got after constantly breathing coal dust. And, the demise of Virginia coal could mean that the Old Dominion will be spared the controversy of “mountain top removal” common in neighboring West Virginia and Kentucky in which entire mountaintops are lopped off for coal.

Massey Energy, the country’s fifth-largest coal producer, has had its share of environmental trouble. A Massey-owned mining operation in Inez, Ky., not far from the Virginia border, used a large reservoir to dump sludge. Two years ago, the reservoir broke and spilled more than 300 million gallons of sludge into two creeks. Officials at the U.S. Environmental Protection Agency pronounced it one of the worst ecological disasters in the Southeast. Trying to improve its image, the coal company is running television ads in the Central Appalachia coalfields portraying it as a good neighbor.

Back underground at the Knox Creek mine, Shane Reedy and Knox Creek president David Cramer walk around the shafts, worrying about a continuous miner that has hit an unusually tough section of rock. The problem solved, the machine grinds in about 20 feet and then backs away. Another low-slung machine swings in, and its mechanical arms bore deep into the ceiling. Then roof bolts are inserted to hold up the wall to prevent cave-ins, and the bolts are sealed by a metal dish that looks like a car hubcap.

Shane’s been at mining since 1986 when he started at $7 an hour. Now he makes more than $60,000 a year. As we climb back into the man-trip for the welcome ride to the surface, Shane explains that “there’s just something about mining that gets into your blood.” Noting that “the generation before us got the best coal,” he says mines will still operate in Virginia because electric utilities need it. More than half of the electricity in the U.S. is generated from coal.
He’s well-aware of the dangers of mining and what they might mean for his young family that includes a 16-year-old daughter and an 11-year-old son. Last July, for instance, nine miners in Somerset County, Pa., hit an unexpected underground river and were trapped for three days before being rescued. Shane, a deeply religious man, says he and his men prayed for them at the start of every shift. He prays for the people of the Virginia coalfields, too.

Return to Virginia Business - March 2003


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