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Return to Virginia Business - August 2003

Minding your business

Fighting the bull

Virginia Business
August 2003

Looking to synergize your priorities, synch up your game plan and envisioneer paradigm shifts? If so — or if you even understood the previous sentence for that matter — you’re definitely not ready for the Bullfighter Challenge. Bullfighter, masterminded by the folks at Deloitte Consulting, is a new software package that operates a lot like a spellchecker. Instead of flagging misspellings and typos, Bullfighter checks documents for the wordy mumbo-jumbo that has crept into the business world’s vocabulary with alarming momentum. Think you could pass the challenge? If the following buzzwords or phrases are part of your daily verbal repertoire, chances are you need to cut the bull.

repurposeable
• value added
• knowledge capital
• mindshare
• empowerment
• personal value proposition
• paradigm
• bandwidth
• leverage

Return to Virginia Business - August 2003


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