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Return to Virginia Business - April 2003

Regional report

Virginia Business talks with Averett University President Dr. Richard Pfau about the university and its ties to Danville

Related Stories:
- How a revived raceway boosts the Danville area
- What Martinsville can learn from Danville

- Spotlight on growth and development in Danville
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Q. Describe Averett University and its mission.
A. Averett University today is a comprehensive university offering more than 35 programs and majors including unusual specializations like aeronautics and equestrian studies. In 1859, when many Americans questioned the value of a liberal arts education for women, the people of Danville founded and supported Averett as a four-year women’s college. More recently we were among the first in the state to offer business degree programs to meet both the demands of business and the schedules of working adults. Our success is evident in our enrollment of more than 2,700 — the highest in our 144-year history.

Averett is in the “dream business.” We equip our students, whether they be 18 or 55, with the skills and character to fulfill their dreams. We take this mission very seriously and accomplish it very well. As one of the state’s flagship Christian universities, we pay attention to the development of the whole person — intellectually, socially and spiritually.

Q. What do you see as Averett’s role as a leader in the Commonwealth?
A.
Averett leads in education, economic development and cultural enrichment. We recently were selected by NASA to manage the development of the Small Aircraft Transportation System (SATS) in Virginia. We also are partners with Virginia Tech and Danville Community College in the Institute for Advanced Learning and Research in Danville. This partnership, along with the introduction of the next generation of high-speed Internet to Southside, will attract research and technology firms to the region. Our graduates already are filling existing leadership positions within the state, and they will be well-prepared to lead in the next generation of corporations that locate in Virginia.

In the last 15 years, more than 5,000 working adults in Virginia have earned master’s or bachelor’s degrees in business through Averett’s Graduate and Professional Studies Program (GPS). As a state leader in adult education, we offer business degree classes in more than 25 locations throughout the Commonwealth including our main campus in Danville and our regional campuses in Richmond, Tidewater and the Greater Washington area. We recently added a campus center in the Raleigh-Durham area of North Carolina. We are able to offer these classes on-site at area businesses or at local Averett facilities. Averett also works extensively with the U.S. Military offering degree programs to members of the armed services stationed at Virginia’s military bases.

Q. What is the Small Aircraft Transporta-tion System and how is Averett involved?
A.
The Small Aircraft Transportation System (SATS) will revolutionize air travel creating affordable, on-demand taxi service to all 3,500 airports in the United States. Just as the Internet offers on-demand access to information, SATS will provide on-demand access to transportation. SATS reverses the paradigm of air travel so that the traveler, not the airline, decides when and where to go. No longer limited by airline schedules, we’ll choose our flight times and destinations. With SATS what was once seen as a convenience only for the very rich will be available to everyone. Its economic implications for places like Danville and other small markets are enormous.

NASA selected Averett to oversee the research and development of the project in Virginia based on the strength of our existing aeronautics program, the existence of a commercial-grade airport and the commitment of local leaders such as Rep. Virgil Goode. Averett is training the pilots who one day will utilize the new technology. The plan calls for the first SATS demonstration flight in Virginia to be ready as early as 2005 or 2006.

Q. What do you see for the future of Averett University and the future of Southside Virginia?
A.
The success of Averett and the success of this region are closely intertwined. I believe that projects like the SATS lab, the Institute for Advanced Learning and Research and the strength of our curriculum offerings in areas like business, aeronautics and teacher education will help create a bright future for Averett and for Southside.

Averett began as a school for young women at a time in our history when educating women was a revolutionary idea. We’ve progressed with that same revolutionary spirit as a co-educational, master’s degree-granting, church-related university. Averett will continue to be ahead of its time in creating innovative educational programs that meet the needs of the region and state. We welcome the challenges and opportunities of the future.

Q. Small schools often talk about the advantages they offer students. What are some of the advantages of an Averett education?
A.
The motto we live by at Averett is, “It’s About Students.” This is not a slogan but a rule that guides decisions. What we mean is that students in all our programs find in-class and out-of-class experiences that help them learn and grow. “It’s about students” also means outcomes, because we insure that our graduates are ready for the challenges of their lives. Businesses that employ our graduates know they have employees who can adapt to and lead in an ever-changing business environment.

One of our graduates, now a student at Duke Law School, recently told me that at Averett he learned “efficacy,” which means the ability to make a real and measurable difference in the world. We encourage students to dream and to go after what they dream. This student found success at Averett, he is continuing to succeed at Duke and years from now he will look back on a life dedicated to making the world better. That’s what we mean by “It’s About Students.”

Dr. Richard A. Pfau is president of Averett University in Danville. Averett is a comprehensive university offering associate, bachelor’s and master’s degrees. The university currently has 2,700 students.


Return to Virginia Business - April 2003


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