Small
Business Solutions
Fred's Restaurant
Restaurant / catering
The Business
Freds Restaurant, a popular hangout in the city of Franklin in Southampton County.The Players
David Rabil, owner, operator and son of the restaurants founder, Fred Rabil.
The Problem
Last September, rains from Hurricane Floyd caused the Blackwater River to flood and ruin
Franklins downtown business district, including David Rabils restaurant. He
had to rebuild, but more to the point, he had to figure out how to make a living until his
business was back on its feet.
The Background
Freds Restaurant is a Franklin institution that opened as a bakery in 1945. It
became a restaurant about 25 years ago. Its in a two-story red brick building across
from the police and fire stations. The lunch crowd brings in locals, merchants,
politicians and professionals. "Its kind of an unofficial chamber of
commerce," says David Rabil, 46. The menu is "good, old home cooking."
The rains hit on Sept. 16, drenching southeastern Virginia and North Carolina. When
Rabil checked on his restaurant two days later, the water was two feet deep. It eventually
reached four feet, coming in so slowly that it lifted the restaurants big oak tables
and moved them around without disturbing the place mats. But the water ruined everything
kitchen equipment, furniture and the wooden floor. "It was mud, it was muck.
Plus, I had two big deep fryers with oil in them," Rabil says. Those overturned. The
first time Rabil walked back into the building after the flood, "all I could do was
stand there. It was awful. It just wiped us out."
The Solution
Rabil is working with the Small Business Administration on a loan to cover the
reconstruction work, which is already under way. But he still needed income, so he started
providing the only restaurant service he could catering.
The old Freds had a banquet area on the second floor, and local organizations
regularly used the room to host events. The Rotary Club held meetings there every Friday.
The Chamber of Commerce was a regular client, too. Rabil told clients he was still in
business, as long as he could find a different space.
During the past few months, Rabil has catered events for local businesses such
as Crestar Bank and GTE and for community groups. He has used city parks, private
homes and the local American Legion Hall. St. Jude Catholic Church, where he is a member,
has been letting him use space there on Fridays for Rotary meetings. Sometimes he has
kitchen space; sometimes he has to work out of his own house.
Rabil is not getting rich, but hes getting by. And hes keeping himself busy
while he makes plans to get back to the restaurant business. Workers poured a new concrete
floor for the restaurant in December, and Rabil hopes to reopen in February. His 18
employees "all assure me theyre coming back," he says. Hes taking
the opportunity to expand, too, by adding a new banquet room in an empty lot next to the
restaurant. That new space will bring in more revenue, which hell need to pay off
his loan. "Were looking for things to be bigger and better," he says.
"Actually its turned into a good opportunity for us to do things that we were
thinking about doing."
The flood affected about 180 businesses, but several have reopened, including a couple
of retail shops that did a brisk pre-Christmas business. Rabil says he and his father
never considered giving up. "This is home," he says. "This is where
were coming back."
If you have a case study in small-business problem solving, e-mail llarance@va-business.com.
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