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SCHOLARS AND DOLLARS

By Mike Ashley
Are you starting to sweat at the prospect of sending the rug rats off to college?

You should. The latest statistics from The College Board show four years at a private college averaging $90,000, with public schools averaging $41,000.

And that's just tuition.

what every college student wants
artwork by Michael Goodman
To add insult to injury, the Bureau of Labor and Statistics says about 33 percent of college graduates in the years 1992 through 2005 will accept jobs that don't even require the ol' sheepskin.

Enter Tom Leahy, director of Richmond-based Campus Financial to hold parents' hands as they take the cold shower of financial reality.

"We're a combination of a high school guidance counselor's office and a college financial-aid office," Leahy explains. Since Campus Financial was established last summer, it has helped place 60 students in colleges.

Leahy is a credit- and asset-management specialist at his firm, Deckert & Associates, which handles portfolios for individuals and companies. About five years ago, Leahy began dabbling in clients' college-planning processes. He soon discovered there were no comprehensive aid resources that could handle all his clients' needs.

So he decided to start one.

"We help shop for the right college, educationally and financially," he says. "After an analysis of the family's financial situation, we develop strategies to effect their goals, and we market the students to, not only the admissions office, but also to the financial aid office."

The whole process costs under $1,000.

He and his assistant, Tim Grollimund, also plan to establish a not-for-profit organization that will offer the same services to low-income families.

"Some people ask what my qualifications are in this work," Leahy says. "I point to the photo (of his four children) on my desk."


© JULY 1999, Media General Business Publications Inc.,
publisher of Virginia Business Magazine