Small
Business Solutions
Stone and Co., Martinsville
Clothing distibutor
The Business
Stone and Co., a wholesale distributor of sweatshirts, golf shirts and T-shirts. The
Martinsville-based company em-ploys 10 people.The
Players
Owner and CEO Robert Stone started the company 10 years ago. He got help from Longwood
College's Small Business Development Center and the Small Business Administration.
The Problem
Poor cash flow was making it tough for Stone to pay bills, even though his annual sales
were strong. Not having ready cash also made it tough to take advantage of good prices on
inventory. If he wanted to grow the business, he needed more cash on hand. "I knew to
maintain the sales volume, there was going to have to be more capital."
The Background
Stone had experience in distribution: He had worked in the Martinsville area as a buyer
for a New Jersey-based company. When his boss retired and closed the business, Stone
stepped in and opened his own company, using his industry contacts to find customers.
Sales were strong, but money was tight. "We were plugging along at $5 million to $6
million a year with only $300,000 in equity." Stone struggled with the peaks and
valleys of normal cash flows. "Obviously if this month's sales are down, then next
month's receivables are down," he says. That was making it hard to seize
opportunities.
His only other options were to shrink the business to fit the capital he had on hand,
or to sell equity in his company in the form of stock an unlikely prospect, he
says. "There's nothing glamorous about a warehouse full of sweatshirts."

The Solution
With help from the Longwood College Small Business Development Center and the Small
Business Administration, Stone got a $200,000 line of credit and a fixed-rate, five-year
$365,000 loan using his inventory and receivables as collateral.
He had trouble getting a loan at first, not because he wasn't a good risk, but because
some banks didn't want to work with businesses in the struggling textile industry, he
says. Others didn't want to bother with that kind of loan structure for less than $3
million.
He eventually got the loan through NationsBank in Richmond, with the SBA giving a
secondary guarantee. Stone also saved thousands in fees because he's in the textile
business and was able to use a federal program called the Community Adjustment and
Investment Program, which is designed to offset the impact of NAFTA-related competition.
Without the program, Stone thinks he would have been faced with up to $30,000 in loan
fees. "It might have been easier to just let some people go," he says. "I
don't know that I would have paid that." Instead, the loan cost him just a few
thousand in fees.
Stone says he's used the line of credit several times to borrow based on his need and
his inventory on hand. Now he worries less about paying bills and can focus on expanding
his company. "If a buy presents itself from a manufacturer," he says, "we
hate to not be able to take advantage of it [when] I know there was a margin to be had if
I just had the money to buy that product."
If you have a case study in small-business problem solving, e-mail llarance@va-business.com.
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