VIRGINIA BUSINESS Virginia Vanguard

The Future is Now for FreBon
by Mike Ashley


RETAIL/WHOLESALE WINNER

Turns out that it is a small world after all. Just ask the folks at McLean-based FreBon International, an 8-year-old company that's blossoming from an international leader in videoconferencing into a worldwide pioneer in integrated communications.

FreBon co-founder Bonnie Horner cites the old Jetson cartoon when describing the communication feats her company can perform: Remember when George linked up with Mr. Spacely on one of the first imagined multimedia networks? Now imagine that, along with those audio and visual capabilities, George can also send data back to Spacely Sprockets and link to the Internet all via the same network. Those high-tech capabilities might even keep the curmudgeonly Spacely from regularly blowing a sprocket!

This type of technology is allowing FreBon to blow the lid off established ideas in communications and open up a whole new world in state, federal and commercial information exchange.

Horner via teleconference
FreBon co-founder Bonnie Horner says
technology is creating a whole new world
in state, federal and commercial
information exchange.

"We think the world will be converging and the networks (that) people communicate on will be converging," says co-founder Fred Mueller. "We're just ahead of our time ... by two or three years. People have been talking about this, but we've already done it.

FreBon has over 1,000 clients, including U.S. Marines stationed in Iwakuni, Japan, who are earning their college undergraduate and MBA degrees from professors at Mississippi State, all by way of interactive videoconferencing, Internet access and data exchange. Corporate CEOs who are on the road are meeting with home-office staff from their hotel rooms. Doctors and medical specialists are consulting with outpatients in Appalachia by using FreBon's network. The U.S. Navy has just begun "LifeLines," an unprecedented human resource effort that links naval personnel to one another, as well as to their families, from anywhere in the world.

Mueller says large law firms are coming to FreBon to establish links between their different offices. The states of Massachusetts and Delaware came on board this year to join a growing number of state governments already under contract that are utilizing the company's expertise. Horner estimates FreBon's clients are divided "pretty evenly" between state agencies, federal government and commercial businesses.

Business is good: The company generated revenues of more than $11 million in fiscal 1998, up 349 percent since 1995. In addition to its McLean headquarters, FreBon has offices in Massachusetts, Michigan, New York, Maryland, Florida, Georgia and Japan. Over the past year, the company has doubled its employees to 40.

More importantly, FreBon is beginning to build its own complete network. Customers now have the full array of multimedia services.

"We have created our own network," says Horner. "We're actually providing the network between all of the points that link in a multimedia conference. We provide the transmission, the equipment and the management."

Horner and Mueller formed FreBon in 1991 after meeting through a teleconference project for the CIA. Horner is a specialist in security technology and Mueller is a video expert.

But even the CIA wouldn't be able to keep FreBon's success a secret now: FreBon has built its reputation largely by word of mouth, but the company is about to hire its first marketing director.

Now, as the company's potential is realized and its ideas become more mainstream, a real-life George Jetson could work from another galaxy and still keep old man Spacely apprised in real-time video, with all the facts and figures right there on screen.

It's not hard to imagine that someday, while on the road, George could even phone home and see Jane, his wife, talk to his daughter, Judy, and even see his boy, Elroy, off to bed.


© April 1999, Media General Business Publications Inc.,
publisher of Virginia Business Magazine