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Two executives named at Roanoke-based Lawrence Cos.

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Two executives have joined senior management at Roanoke-based Lawrence Cos.

Peer Segelke has joined Lawrence as vice president and general counsel. He was general counsel at DLB Inc.

Joseph Cromer has become vice president of sales and marketing. He led the sales growth of two local technology companies.

Lawrence includes Lawrence Transportation Systems (an agent for United Van Lines); Lawrence Integrated Freight Logistics; Lawrence Data Management; Rusco Window Co.; Lawrence Equipment; Lawrence AG Equipment; Affordable Container Service; Dixie Trailer & Truck Equipment and United Relocation Group.

The company has offices in Roanoke, Waynesboro, Bridgewater and Ashland in Virginia and in Greensboro, N.C.

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