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Customer Magnetism hires marketing director

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Internet marketing agency Customer Magnetism, based in Virginia Beach, has hired Mary Elizabeth Allen as its marketing director. Allen has more than 16 years of experience in several different industries, including finance, publishing, entertainment and online marketing. She was a brand manager for Hasbro, director of communications for a regional realtor organization and most recently a marketing manager for Capital One.

“This is a newly created position within Customer Magnetism, so we were looking for someone with a diverse array of marketing skills to build the program from the ground up,” Kurt Noer, CEO of Customer Magnetism, said in a statement. The company, in business for 11 years, specializes in organic search engine advertising and offers strategic link building, pay-per-click management, mobile marketing, social media and web development. 


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